El estudio elaborado por Ernst & Young, 2008 Global Information Security Survey, tiene como principal objetivo mostrar que un número creciente de organizaciones de reconocer el vínculo entre la seguridad de la información y la imagen y reputación corporativa .
La encuesta, que pulsa la opinión de casi 1.400 altos ejecutivos de más de 50 países, muestra que la mayoría tienen la certeza que un incidente en la seguridad tendría un mayor impacto en la reputación y en la marca que en los ingresos.
Por otra parte, el 85% de los encuestados piensan que los daños a la reputación y la marca serían especialmente importantes, mientras el 72% piensa que la pérdida en los ingresos sería más severa.
La encuesta, que pulsa la opinión de casi 1.400 altos ejecutivos de más de 50 países, muestra que la mayoría tienen la certeza que un incidente en la seguridad tendría un mayor impacto en la reputación y en la marca que en los ingresos.
Por otra parte, el 85% de los encuestados piensan que los daños a la reputación y la marca serían especialmente importantes, mientras el 72% piensa que la pérdida en los ingresos sería más severa.
Moving beyond compliance
Organizations are moving beyond regulatory and corporate compliance to protect their brand and reputation. Ernst & Young's 2008 Global Information Security Survey (GISS), now in its 11th year, looks at the current state of information security and offers recommendations for creating an improvement agenda for the future.
Paul van Kessel, Global Leader of Ernst & Young’s Technology and Security Risk Services, comments: “A good brand and reputation can take years to build but can be severely damaged or even destroyed by a single security incident. The media coverage surrounding security breaches underscores just how devastating these failures can be to a firm’s reputation. For the past few years, most improvements in information security stemmed from regulatory compliance. Now, the desire to protect brand and reputation is motivating many organizations to do more than just tick regulatory and corporate compliance boxes.”
Despite tightening economies, the survey indicates that organizations are increasing investments in information security and more organizations are adopting international security standards. More than two thirds (67%) of respondents interviewed say they have now implemented controls to protect personal information.
Van Kessel continues: “Overall, the results of this year’s survey are encouraging; however, there are some key areas — such as insider threats, privacy and third-party relationships — that need more focus and investment.”
Organizations are moving beyond regulatory and corporate compliance to protect their brand and reputation. Ernst & Young's 2008 Global Information Security Survey (GISS), now in its 11th year, looks at the current state of information security and offers recommendations for creating an improvement agenda for the future.
Paul van Kessel, Global Leader of Ernst & Young’s Technology and Security Risk Services, comments: “A good brand and reputation can take years to build but can be severely damaged or even destroyed by a single security incident. The media coverage surrounding security breaches underscores just how devastating these failures can be to a firm’s reputation. For the past few years, most improvements in information security stemmed from regulatory compliance. Now, the desire to protect brand and reputation is motivating many organizations to do more than just tick regulatory and corporate compliance boxes.”
Despite tightening economies, the survey indicates that organizations are increasing investments in information security and more organizations are adopting international security standards. More than two thirds (67%) of respondents interviewed say they have now implemented controls to protect personal information.
Van Kessel continues: “Overall, the results of this year’s survey are encouraging; however, there are some key areas — such as insider threats, privacy and third-party relationships — that need more focus and investment.”
Get the report:
Download the 2008 Global Information Security Survey (pdf 24.2mb) "Moving beyond compliance".
Descarga del resumen ejecutivo [pdf, 767Kb] que contiene un análisis comparativo con los resultados obtenidos en México.
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